"As capital becomes a commodity with more early-stage investors flocking to Africa, what will make us stand out will be our networks, relationships, and reputations."
What we look for
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Large Markets
A clear market opportunity that is massive and growing, captured through a scalable business model. We aim at reaching sustainable impact across a large audience by addressing deep markets, or investing in market-creating innovations.
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Scalable Economics
Tech-enabled businesses with proven, highly leverageable and defensible revenues, coupled with the ability to improve unit economics through cost and capital efficiency are able to achieve top-trend growth more easily than less efficient business structures. We are disciplined in ensuring the unit economics of the business we invest in are sustainable and attractive.
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Strong Agile Teams
We are looking for founders that combine strategic vision and executional capacity. Strong teams tend to be bound by a cohesive, inclusive, all-hands-on deck culture. We are seeking founders and teams guided by a clear value proposition and differentiated position in the market.
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Repeatable Growth
Solutions with highly replicable growth models and transferable problem-solution sets can most benefit from our growth investment and market expansion facilitation. As African markets are not uniform, we carefully model and test solution-market fit.
Beyond Capital
At LoftyInc, we take a hands-on approach to portfolio management, actively supporting our companies in:
STRATEGY & GOVERNANCE - Helping founders navigate critical business decisions and align a long-term objectives.
OPERATIONAL EFFICIENCY - Driving top-line growth, improving margins, and optimizing unit economics.
MARKET EXPANSION - Facilitating regional and international scale through our deep networks.
IMPACT ALIGNMENT - Ensuring businesses integrate positive environmental and social outcomes, where applicable.
We are committed to partnering with founders who are building the future of Africa — those who embrace innovation, resilience, and bold execution.
If you're solving a big problem and looking for an investment partner that brings both capital and hands-on support, we’d love to hear from you.
